Digital marketing and brand strategy have become indispensable pillars of business growth, particularly for small and mid-sized enterprises working to carve out their place in a crowded market. As consumer behavior shifts rapidly online—yet continues to value personal, meaningful experiences—brands are challenged to deliver both precision and authenticity. Success in this space requires more than…
Fashion, media, retail, and wellness may seem like distinct worlds, but at their intersection lies a growing space where creativity meets commerce and purpose meets profitability. It’s a space shaped by individuals who build not just brands, but platforms. These are people who understand how to merge personal style with market sensibility, how to turn…
Building a brand today requires more than a strong aesthetic. It demands clarity of purpose, fluency in digital communication, and the ability to engage across cultures and markets. For Kritika Kohli, the founder of Maison Candelé and AGENCE KOHLI, these aren’t separate skills, they’re part of a single, integrated approach. With a background in digital…
The fashion industry is undergoing a quiet transformation, shaped by a new wave of design that blends classic sophistication with modern versatility. No longer confined to traditional silhouettes or seasonal trends, contemporary fashion is leaning into individuality—placing equal weight on craftsmanship, wearability, and aesthetic impact. At the forefront of this movement is a growing demand…
Some people follow the rules. Others decide to rewrite them with a whole lot of creativity, a splash of aesthetic flair, and a good cup of coffee. That’s exactly what Arushi, co-founder of TAD Studio and Holm Story, has been up to for the last few years. She’s the kind of person who can brainstorm…
Sunita Gill: Building Legacies, Raising Empowered Daughters, and Redefining Wealth If you’ve ever met Sunita Gill, you’ll know she’s the kind of woman who makes balancing billion-dollar deals, mentorship, and motherhood look effortless. But ask her, and she’ll candidly admit, “It’s never easy, but it’s always worth it.” For Sunita, being a mompreneur isn’t just…
Starting a business is a dream for many women. It is a way to be your own boss, to be creative, and to make a difference in the world. But before you can even think about launching your startup, you need to have a solid budget in place. Budgeting for a startup can be a…
In today’s digital landscape, social media isn’t just a platform for sharing; it’s a powerful tool for building brands, fostering communities, and driving business growth. For the ambitious businesswoman, mastering social media is no longer optional—it’s essential. However, navigating the ever-changing algorithms and noise can feel overwhelming. This article delves into actionable growth hacks that…
Women entrepreneurs are playing a crucial role in India’s economic growth, yet they often face challenges such as limited access to funding, networking opportunities, and business resources. To address these barriers, the Indian government has introduced various policies and support programs aimed at empowering women-led businesses. Here’s a look at some of the most impactful…
India’s digital transformation has opened up immense opportunities for female entrepreneurs, providing them with the tools and platforms to scale their businesses beyond geographical boundaries. With the rapid adoption of e-commerce, digital payments, and online marketing, women-led businesses can leverage Digital India initiatives to achieve sustainable growth. Here’s how female entrepreneurs can harness the power…
