Some people run campaigns. Others craft stories that live long after the ads have faded. Shatabdi Dutta belongs to the latter. She has spent the last 15 years shaping brands across hospitality, media, IT, and education, and if there’s one thing she’s proven, it’s this: good marketing isn’t just about selling, it’s about making people…
Digital marketing and brand strategy have become indispensable pillars of business growth, particularly for small and mid-sized enterprises working to carve out their place in a crowded market. As consumer behavior shifts rapidly online—yet continues to value personal, meaningful experiences—brands are challenged to deliver both precision and authenticity. Success in this space requires more than…
Fashion, media, retail, and wellness may seem like distinct worlds, but at their intersection lies a growing space where creativity meets commerce and purpose meets profitability. It’s a space shaped by individuals who build not just brands, but platforms. These are people who understand how to merge personal style with market sensibility, how to turn…
Building a brand today requires more than a strong aesthetic. It demands clarity of purpose, fluency in digital communication, and the ability to engage across cultures and markets. For Kritika Kohli, the founder of Maison Candelé and AGENCE KOHLI, these aren’t separate skills, they’re part of a single, integrated approach. With a background in digital…
Shweta Tanwar Mukherjee: Navigating Motherhood, Marketing, and Making Meaningful Connections “I didn’t leave the corporate world because I had to—I chose to, because I found something bigger,” Shweta Tanwar Mukherjee says warmly. It’s a powerful statement, but for Shweta, it’s simply her truth. Her transition from a high-powered corporate executive to one of India’s most…
Pricing is one of the most important decisions a business makes. It can impact everything from profitability to market share to brand perception. There are a number of different pricing strategies that businesses can use, each with its own advantages and disadvantages. Common Pricing Strategies Here are some of the most common pricing strategies: Cost-plus…
In today’s digital landscape, social media isn’t just a platform for sharing; it’s a powerful tool for building brands, fostering communities, and driving business growth. For the ambitious businesswoman, mastering social media is no longer optional—it’s essential. However, navigating the ever-changing algorithms and noise can feel overwhelming. This article delves into actionable growth hacks that…
