Building a brand today requires more than a strong aesthetic. It demands clarity of purpose, fluency in digital communication, and the ability to engage across cultures and markets. For Kritika Kohli, the founder of Maison Candelé and AGENCE KOHLI, these aren’t separate skills, they’re part of a single, integrated approach. With a background in digital…
The fashion industry is undergoing a quiet transformation, shaped by a new wave of design that blends classic sophistication with modern versatility. No longer confined to traditional silhouettes or seasonal trends, contemporary fashion is leaning into individuality—placing equal weight on craftsmanship, wearability, and aesthetic impact. At the forefront of this movement is a growing demand…
Some people follow the rules. Others decide to rewrite them with a whole lot of creativity, a splash of aesthetic flair, and a good cup of coffee. That’s exactly what Arushi, co-founder of TAD Studio and Holm Story, has been up to for the last few years. She’s the kind of person who can brainstorm…
Sunita Gill: Building Legacies, Raising Empowered Daughters, and Redefining Wealth If you’ve ever met Sunita Gill, you’ll know she’s the kind of woman who makes balancing billion-dollar deals, mentorship, and motherhood look effortless. But ask her, and she’ll candidly admit, “It’s never easy, but it’s always worth it.” For Sunita, being a mompreneur isn’t just…
Shweta Tanwar Mukherjee: Navigating Motherhood, Marketing, and Making Meaningful Connections “I didn’t leave the corporate world because I had to—I chose to, because I found something bigger,” Shweta Tanwar Mukherjee says warmly. It’s a powerful statement, but for Shweta, it’s simply her truth. Her transition from a high-powered corporate executive to one of India’s most…
In the dynamic landscape of modern business, the woman who rises to the top does so not by magically adding hours to the day, but by mastering the art of time management. It’s a skill that transcends mere scheduling; it’s about reclaiming agency, prioritizing purpose, and architecting a life where ambition and well-being coexist. For…
Pricing is one of the most important decisions a business makes. It can impact everything from profitability to market share to brand perception. There are a number of different pricing strategies that businesses can use, each with its own advantages and disadvantages. Common Pricing Strategies Here are some of the most common pricing strategies: Cost-plus…
Starting a business is a dream for many women. It is a way to be your own boss, to be creative, and to make a difference in the world. But before you can even think about launching your startup, you need to have a solid budget in place. Budgeting for a startup can be a…
In today’s digital landscape, social media isn’t just a platform for sharing; it’s a powerful tool for building brands, fostering communities, and driving business growth. For the ambitious businesswoman, mastering social media is no longer optional—it’s essential. However, navigating the ever-changing algorithms and noise can feel overwhelming. This article delves into actionable growth hacks that…
Women entrepreneurs are playing a crucial role in India’s economic growth, yet they often face challenges such as limited access to funding, networking opportunities, and business resources. To address these barriers, the Indian government has introduced various policies and support programs aimed at empowering women-led businesses. Here’s a look at some of the most impactful…
