Twinkle Sharma’s journey began long before millions began following her online. What started nearly eight years ago as a simple interest in content creation slowly evolved into a cross continental career shaped by curiosity, experimentation and constant learning. Born in India and now based in London, Twinkle has built her path step by step, exploring opportunities rather than waiting for them to appear.
Her move to the United Kingdom was not a calculated business step. It was a personal transition that eventually became the turning point of her creative evolution. Arriving in a new country meant starting from scratch. She had to understand new audiences, new markets and a completely different cultural rhythm. Instead of trying to mirror what others were doing, she spent time observing, understanding and adapting. This period of exploration allowed her to build a voice that felt authentic to her and relatable to women in many parts of the world.
Her content today covers fashion, beauty, lifestyle, fitness, travel and cultural storytelling. Yet beneath the familiar aesthetics is a thoughtful process grounded in research and observation. Twinkle studies how people respond to ideas, how trends shift across borders and how stories move from one platform to another. Her audience has grown because she learned how to speak to both Indian and global communities while remaining rooted in her own identity. This ability to balance personal authenticity with broad relevance is what helped her build a multi platform community of more than three million people.
As her platforms expanded, Twinkle began to look beyond individual collaborations. She had spent years working with brands, understanding their expectations and observing how campaigns succeed or fail. This experience set the stage for a new chapter. Twink Media, her London based digital agency, was born from her desire to build something more structured and long term.
Running an agency required an entirely different skill set. Twinkle had to learn operational management, hiring, client communication, strategy development and campaign execution. From coordinating with production teams to working with international clients, every project pushed her into a new level of professional growth. Today Twink Media has executed digital campaigns for major entertainment and lifestyle names such as Sony Music, Yash Raj Films, Maddock Films, Danube Properties and Abacus AI. Through this work Twinkle has become a cultural translator who helps Indian brands understand global audiences and helps international brands connect more meaningfully with India.
Another important chapter in her journey has been her growing presence in the fashion and cultural scene in London. Being invited to London Fashion Week was not simply a moment of glamour but a firsthand look at how global creative ecosystems operate. At House of Kind London she experienced how fashion can support community upliftment. At Pierre Garroudi’s showcase she witnessed the world of experimental couture and the artistic thinking behind it. These experiences expanded her understanding of the international creative landscape and influenced the way she approaches visual storytelling.
Travel has also played a transformative role in Twinkle’s journey. Her solo trips became opportunities to learn about resilience, cultural nuances, safety, communication and the confidence required to navigate unfamiliar spaces. Sharing these experiences online allowed her to help other women, especially those who aspired to travel alone but lacked representation or practical guidance. These learnings eventually inspired her to begin working on digital books focusing on fitness, content creation, digital entrepreneurship and solo travel. These resources reflect her desire to pass on the knowledge she accumulated over the years.
What defines Twinkle’s journey most clearly is the fact that nothing happened overnight. The growth of her platforms, the move into entrepreneurship, the shift from creator to strategist and the ability to adapt to new environments all came through consistent effort. She learned to navigate uncertainty, handle the unpredictability of digital platforms and continuously re invent her work. At each stage she chose to learn rather than resist change.
Today Twinkle’s work spans content creation, brand partnerships, international marketing campaigns, agency leadership, travel storytelling and educational resources. Through all of this she continues to evolve, shaping a career that reflects both ambition and adaptability. Her journey speaks to many women who are building careers in new cities, new cultures or new industries. It is a reminder that global careers are not built on perfection but on persistence, openness and the courage to begin again.
Twinkle Sharma’s story is still unfolding. What remains consistent is her willingness to grow, her commitment to her craft and her ability to build something meaningful in a world that changes every day. Her journey reflects a modern kind of leadership rooted in experimentation, resilience and the continuous pursuit of possibility.
