At 24, Priyanka Shewani isn’t following the usual script. While most of her peers are focused on placements or first jobs, she’s building a brand that’s quietly reshaping how India dresses for its biggest moments.
She’s the founder of Tavanjo, a rental wear label from Vadodara that challenges the idea that luxury is about owning. For her, fashion is about the experience, the joy of feeling celebrated without the baggage of cost or waste.
Even the name has roots in meaning. Tavanjo, a Sindhi word for “truly yours,” captures her vision: an outfit may be shared, but the memory it creates is deeply personal.
From Family Roots to a Bold Idea
Priyanka’s fashion journey began early, growing up surrounded by her father’s clothing business. She was always encouraged to wear something new, and that sparked a thought: why shouldn’t everyone get to feel that special?
What started as a small idea in 2016 has now grown into a design studio offering curated outfits and styling solutions. Her long-term vision? To expand Tavanjo into a full wedding styling agency that caters to everything, women’s wear, men’s wear, kids’ wear, hair, makeup, even décor guidance.
Why Rental Fashion Works
In India, weddings often demand a different outfit for every function—beautiful lehengas that cost a fortune but are rarely worn again. Priyanka saw this cycle as wasteful and limiting.
Tavanjo breaks that pattern. By offering luxury rentals, she’s making style both affordable and sustainable. “You don’t need to be an influencer to wear something new every time,” she says. “Everyone deserves that feeling of confidence.”
It’s not just about the clothes, it’s about removing pressure and creating space for self-expression.
Building From Vadodara, Dreaming Beyond
While most fashion brands emerge from Mumbai or Delhi, Priyanka is proud that Tavanjo is rooted in Vadodara. For her, it proves that good ideas don’t need big-city addresses.
Her brand has already caught the eye of creators and celebrities, but what excites her most is the everyday customers—brides, students, and professionals—who connect deeply with her vision. Tavanjo is grounded, relatable, and quietly shifting how small-town India approaches celebration.
Looking Ahead
For Priyanka, the goal isn’t just to grow a business, it’s to spark a shift in how people see fashion itself. With Tavanjo, she envisions a world where weddings and festivals feel lighter, where style is celebrated without guilt, and where individuality shines through every outfit. She’s building more than a rental brand; she’s building a mindset where looking good doesn’t have to come at the cost of your pocket, your environment, or your peace of mind.
Follow her journey on Instagram: Priyanka Shewani | House of Tavanjo
