Bandana Sondhi: Crafting a Multifaceted Journey at the Crossroads of Fashion, Entrepreneurship, and Empowerment
Fashion, media, retail, and wellness may seem like distinct worlds, but at their intersection lies a growing space where creativity meets commerce and purpose meets profitability. It’s a space shaped by individuals who build not just brands, but platforms. These are people who understand how to merge personal style with market sensibility, how to turn influence into opportunity, and how to create businesses that elevate others alongside themselves. From styling and storytelling to retail innovation and product creation, this space is expanding and women are leading its most thoughtful transformations.
One such figure shaping this space is Bandana Sondhi, a Delhi-born entrepreneur whose story begins long before her name became associated with fashion or lifestyle ventures. Raised in South Delhi and educated at two of the city’s most respected institutions—Loreto Convent School and Jesus & Mary College—she grew up with a strong foundation in discipline, creativity, and curiosity. Her early years reflect a blend of traditional academic grounding and a quiet, intuitive pull toward aesthetics and self-expression.
Foundations of Purpose and Perspective
Before venturing into the industries she’s now known for, Bandana spent years in the corporate sector, working with global financial institutions like American Express and HSBC. The rigor and structure of the banking world offered valuable lessons in professionalism and resilience, qualities that would later become essential in her entrepreneurial journey. While her early career followed a conventional path, her instincts were always tuned to something more expressive and independent, setting the stage for a reinvention that would come much later and on her own terms.
Bandana’s background is not just a timeline of academic and corporate milestones—it’s a reflection of someone deeply rooted in her environment yet always searching for ways to reshape it. That duality would come to define the next chapters of her life.
Reinvention and Rise in the Spotlight
Bandana’s professional pivot came at a time when most people began to slow down or settle into long-term roles. Instead, she chose reinvention. At 35, she entered the world of modeling—an industry often defined by youth—with no formal background but a deep confidence in her presence and individuality. What began as an unconventional choice quickly turned into a prolific chapter: she went on to feature in over a hundred ad campaigns for major names like BMW, Samsung, Philips, Coca-Cola, IPL, Tata Housing, Shangri-La Hotels, and more. Her work extended to a significant role in a Bollywood film, further cementing her presence in the visual and storytelling space.
From Personal Style to Scalable Ventures
But modeling was only the beginning. As her visibility grew, so did her role as a curator, stylist, and voice within India’s fashion and lifestyle circuit. She began working behind the scenes—styling clients, leading grooming workshops, and offering wardrobe solutions to professionals and individuals alike. Eventually, her personal aesthetic evolved into something tangible and scalable: her own fashion label, Supergirl Attitude by Bandana. The brand—bohemian, accessible, and unapologetically expressive—offers clothing that merges global influences with Indian flair. Within just a few years, she opened her flagship store in Delhi’s Greater Kailash Part 2, which has since grown into a multi-brand boutique featuring other independent designers as well.
Building Platforms for Women Entrepreneurs
Alongside her work in fashion, Bandana became known for Supergirl Chronicles, a series of pop-up exhibits she launched in 2013. Designed as an affordable, supportive platform for women entrepreneurs, the events have consistently spotlighted emerging talent and helped build a network of female-led businesses. It’s a project born from her belief that success should be shared, and that visibility is one of the most valuable forms of support a woman can offer another.
Expanding Horizons: Wellness and Identity
More recently, she entered the wellness and fragrance space with the launch of two unisex scents: Indi Soul and Ruh-e-Hind. Each product is an extension of her broader mission—to celebrate India while creating experiences that feel inclusive, stylish, and rooted in identity. Her work continues to span across industries, yet each initiative carries the same underlying principle: creativity as a vehicle for community, confidence, and self-definition.
A Blueprint for Modern Women Entrepreneurs
Bandana Sondhi’s journey offers a powerful reminder that success does not have a single definition or timeline. Her story challenges conventional expectations—not only by proving that reinvention is possible at any stage of life but by demonstrating how one can build a career rooted in passion, purpose, and community. From the corporate corridors of international banking to the vibrant worlds of fashion, fragrance, and entrepreneurship, she has crafted a multifaceted identity that transcends industry boundaries.
What sets her apart is not just her ability to navigate different spheres but her commitment to creating opportunities for others along the way. Through her fashion label, her curated platforms for women entrepreneurs, and her thoughtful blending of Indian culture with contemporary style, Bandana embodies the belief that business can be a force for empowerment and connection. Her work is a testament to the power of authenticity, showing that when creativity meets intention, it creates something far more meaningful than products or campaigns alone.
For women entrepreneurs and creatives across India, her example serves as both inspiration and invitation: to embrace the courage to redefine themselves, to seek out collaboration rather than competition, and to build ventures that celebrate individuality while lifting up others. In a landscape where industries are constantly evolving, Bandana Sondhi’s career is a blueprint for resilience, innovation, and heart-centered leadership.
As she continues to expand her horizons, whether through new collections, fragrances, or written works, her journey reminds us that true success is measured not only by what we achieve but by the communities we nurture and the legacies we create. In doing so, she stands as a compelling figure for today’s generation of women building businesses on their own terms, rooted in both culture and creativity.
