Designing with Intention: How Akanksha Negi Turns Stories into Experiences

In a world of visual noise, Akanksha Negi doesn’t just design, she curates presence. Every colour, curve, and composition in her work whispers something more intentional, more intimate.

As the founder of Akanksha Negi Design, she’s carved a space for herself at the intersection of storytelling and style. Her creative studio known for its bespoke wedding invitations, brand identity work, and editorial design has become synonymous with thoughtful elegance.

But it didn’t begin with a business plan or a strategy deck. It began, as most good things do, with obsession.

“I’ve always been drawn to layout, colour, and narrative,” she shares. “That pull gradually grew into a practice that felt too instinctive to ignore.”

Armed with a degree in visual communication from Raffles and nearly a decade of experience, Akanksha launched her studio in 2016. What started with brand and editorial projects soon bloomed into a full-fledged invitation design practice – one that has quietly found its way into the hands of Bollywood’s biggest names, without ever shouting for attention.

Her wedding invitations aren’t just announcements. They’re tactile stories. Emotionally resonant, artistically sharp, and rooted in who the couple is, not just how they want to be seen.

“Whether it’s a wedding or a brand identity,” she says, “my goal is always the same – to make something that feels honest, intentional, and beautifully made.”

RANG: The Jewellery Label That Speaks Softly and Stands Tall

Design, for Akanksha, doesn’t stop at paper.

She’s also the creative force behind RANG – a jewellery label that lives at the intersection of individuality and quiet confidence. With curation led entirely by Akanksha herself, RANG is for the woman who doesn’t need to explain her choices. Every piece is expressive without being loud, bold without being trendy — and deeply personal.

It’s no surprise then, that RANG has become a celebrity favourite, worn by names you’d recognize and those you wouldn’t, the kind of women who wear their stories like second skin.

“For me, RANG isn’t about hype,” Akanksha explains. “It’s about how a piece of jewellery can feel like a part of you. Uncomplicated. Confident. Full of character.”

The brand mirrors the same philosophy that guides her design studio: clarity, emotion, and style, minus the noise.

A Design Language Rooted in Detail, Guided by Instinct

Whether it’s an editorial layout, a wedding invite, or a pair of earrings – there’s a common thread in Akanksha’s work: it all feels intimate. Well-paced. Human. Like someone has taken the time to consider not just how it looks, but how it feels.

She doesn’t create for algorithms. She designs for people. for moments that matter and identities that can’t be boxed in. It’s no wonder that her work has grown primarily through word of mouth, loyal clients, and the kind of organic attention you can’t manufacture.

And even with two successful ventures under her belt, she remains rooted in her original philosophy that good design isn’t about trends. It’s about the truth.

“At the end of the day,” she reflects, “I want the work to feel like something you recognize not because it’s familiar, but because it’s you.”

From paper to jewellery, Akanksha Negi is building a creative legacy that’s less about labels and more about lasting impression.

Quiet. Confident. And deeply intentional.

Just like her.

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