PRITIE JAIN: Redefining Weddings, Empowering Women, and Changing Narratives
Pritie Jain’s journey is an example to perseverance, passion, and an unyielding commitment to redefining what it means to be a leader in a traditionally male-dominated industry. Born with a love for communication and a natural gift for engaging people, Pritie discovered her true calling through a series of unexpected turns. Today, she stands as one of the most sought-after “wedding architects” in India, specializing in luxury and intimate weddings, all while championing women’s empowerment both in her industry and beyond.
A Journey from Humble Beginnings to Uncharted Territories
Pritie’s career is anything but conventional. She began working part-time jobs as early as eighth grade and initially aimed to pursue a career in medicine after completing her 12th grade education. However, fate had different plans. After receiving a dental seat but yearning to enter the medical field, Pritie decided to repeat a year. During this time, she entered the Miss Chennai contest, where she won the Miss Talent award, marking the beginning of her discovery that she could turn her natural gift of gab into a career.
This revelation sparked her foray into emceeing, a path that would serve as the foundation for her professional life. Simultaneously, Pritie enrolled in law school, realizing that her ability to communicate and connect with people would be invaluable in both law and events. Balancing her studies with an 8-hour shift for a UK process at a call center, she never stopped working toward her dreams. Throughout her law college years, she continued to work as an emcee, honing her skills and discovering her passion for event curation.
After finishing law school, Pritie experimented with various creative endeavors, including designing, before helping a family friend plan a wedding. This experience led her to discover her true calling—event and wedding planning. Since that first wedding, Pritie has never looked back. Fourteen years later, she has made her mark on the wedding industry, carving out a niche for herself as a wedding architect, designing immersive and unforgettable experiences for her clients.
The “Wedding Architect”: Redefining the Wedding Industry
Pritie does not approach weddings as mere events to be decorated; she views them as spaces that need to be crafted and designed holistically. Her approach goes beyond decor—she focuses on creating a comprehensive experience for everyone involved. This mindset led her to the title of “wedding architect,” reflecting her belief that every wedding is a masterpiece in need of a solid foundation and thoughtful design, much like the work of an architect.
“We eat, breathe, and sleep in the space and experience in totality,” Pritie explains. This meticulous attention to detail and her unwavering commitment to creating meaningful and unforgettable experiences for her clients have set her apart from the rest of the industry. She doesn’t just curate weddings; she creates emotional, immersive environments where every detail aligns to tell a story—one that resonates deeply with her clients and their guests.
Championing Women’s Empowerment: An All-Women Team
One of the most remarkable aspects of Pritie’s career is her commitment to maintaining an all-women team across different destinations. She didn’t set out to make a feminist statement, but rather to address a real need she observed: the untapped talent of many women, including homemakers, who simply needed an opportunity. “I decided the least I could do was ensure I’m able to give young girls and women from different walks of life a platform, irrespective of whether they have a formal background or not,” she says.
Pritie acknowledges the challenges that come with sustaining an all-women team, especially in an industry rife with male dominance and chauvinism. She recalls the anger she felt when witnessing the sexism that often greeted her and her team. However, this adversity only fueled her resolve. “What a high post-event to hear, ‘Look, all these women pulled it off,’” she shares. Over time, Pritie’s all-women squad has secured major projects, proving that women can handle large-scale events with finesse, creativity, and efficiency.
Merging Law and Empowerment with Wedding Planning
Pritie’s legal background continues to inform her work as she advocates for gender equality and women’s empowerment within the wedding industry. While her passion for weddings may seem worlds apart from her law degree, Pritie has found that both fields require strong advocacy skills. She often finds herself in rooms full of male clients who, despite hiring her professionally, prefer to follow the advice of their male colleagues. “It takes so much grit, determination, and patience to hold on to what you believe in,” Pritie explains. “But we are tough cookies to crack.”
Pritie’s commitment to her values is unwavering, even when it means standing her ground in challenging situations. She acknowledges that these battles can take a toll—there are nights when she goes to bed in tears, but every morning she wakes up ready to face the next challenge. Her refusal to compromise on her aesthetic and principles has allowed her to build a strong, principled brand, one that clients respect for its integrity and commitment to excellence.
Giving Back: Gulaab Sevaa and the Fight Against Cervical Cancer
In addition to her work in the wedding industry, Pritie co-founded Gulaab Sevaa, an NGO that focuses on women’s health issues, particularly cervical cancer awareness. This initiative was born from a conversation with a close friend, who encouraged Pritie to use her energy and resources for a cause that would make a tangible difference in women’s lives. Together, they formed a group of seven women from diverse fields, all passionate about empowering women and raising awareness about critical issues.
Initially, Gulaab Sevaa considered focusing on breast cancer, but after conducting research, they discovered that cervical cancer is the only preventable cancer and that it claims a life every five minutes. This shocking statistic motivated the group to dive headfirst into their mission. Pritie firmly believes that time management is never an issue when one is truly passionate about a cause. “If you really want to do something, you find a way around it,” she says.
Changing the Narrative Around Weddings and the Industry
Beyond planning spectacular weddings, Pritie is on a mission to change the perception of the wedding planning industry itself. She is acutely aware of the stereotypes that portray wedding planning as superficial, filled with gossip, dancing, and frivolous disputes. In reality, the work is grueling, creative, and emotionally charged. To change this narrative, Pritie has started sharing her own experiences and the behind-the-scenes efforts that go into curating these extraordinary events.
Her goal is to showcase the real, meaningful work that goes into each wedding, from the creative brainstorming to the logistical challenges, and to highlight the powerful stories of the artisans and team members who make each event possible. India, she notes, has an abundance of untapped talent, and she is determined to continue bringing these talents to light through the weddings she curates.
A Legacy of Empowerment and Innovation
Pritie’s success has led her to work with renowned names, including Radhika Merchant Ambani, but she approaches every wedding with the same level of care and attention, regardless of the client’s status. For Pritie, it’s about doing justice to the art of wedding planning and honoring the once-in-a-lifetime nature of each event. “If it doesn’t excite us, we never bring it to the table,” she explains.
Her brand’s exclusivity and commitment to innovation ensure that every wedding is unique, personal, and reflective of the client’s personality and vision. Pritie’s goal is not just to create beautiful weddings, but to craft unforgettable experiences that leave a lasting impact on everyone involved.
A Leader in Weddings and Women’s Empowerment
Pritie Jain’s journey from emceeing to wedding architect and social advocate is a story of resilience, creativity, and an unshakable belief in the power of women. Through her all-women team, her advocacy for gender equality, and her work with Gulaab Sevaa, Pritie is not only transforming the wedding industry but also empowering women to find their voice and place in the world.
As she continues to curate extraordinary weddings and fight for women’s rights, Pritie’s legacy is clear: she is not just shaping events, she is shaping the future—one wedding, one woman, and one story at a time.
